Taylor Herring will work closely alongside production company Pricey Media to handle weekly promotion and ongoing promotion of Price in connection with the show and Sky Living.
The team will be led by account director Justin Jeffreys, reporting to Chris Aylott, Sky’s head of PR for Sky1 HD, Sky Living HD and Sky Atlantic HD, and Jakki Lewis, PR manager for Sky Living.
The show will air on Sky Living across the spring and summer months before returning in the autumn.
Meanwhile, Taylor Herring has also been appointed to oversee series publicity around the seventh series of Britain’s Next Top Model.
The agency has worked on the show since its inception in 2005 and the brief includes publicity management around series host Elle Macpherson, as well as this year’s contestants. The series will return to screens in summer 2011.
In the past year, Taylor Herring has handled some high profile entertainment accounts including The Inbetweeners, The Apprentice and Doctor Who.