Hill & Knowlton recruits Andrew Bleeker as global digital practice director

Hill & Knowlton has appointed Andrew Bleeker as global digital practice director, reporting to Jack Martin, chairman and CEO.

H&K's global digital practice director: Andrew Bleeker
H&K's global digital practice director: Andrew Bleeker

Bleeker will lead the agency’s digital strategies for clients integrating online and interactive technologies with traditional PR activities, providing insight, strategy and execution.

Most recently, Bleeker was the principal and founder of Bully Pulpit Interactive where he provided online marketing strategy for clients in both the public and private sectors.  Clients include the USO, World Food Programme, Livestrong, the Democratic National Committee, and the Alliance for Climate Protection.

Prior to founding Bully Pulpit, Bleeker helped build Change.gov and served as the new media director for the presidential inaugural committee.  

During the 2008 general election, he was the director of internet advertising for Obama for America where he oversaw a groundbreaking political online marketing operation. He was responsible for all aspects of online marketing for the campaign and the Democratic National Committee, including unprecedented programmes for list building, donor acquisition, voter registration, early voting, messaging, and GOTV. 

Martin said: ‘I’ve worked with Bleeker for several years now and find his insights and instincts extraordinary. He understands the 21st century architecture for digital marketing and has the ability to guide companies in how to execute at the next level. 

‘His experience, combined with H&K’s existing digital footprint, will give clients an advanced approach to the fast, evolving digital landscape.’

Bleeker added: ‘My goal is to extend the next generation of digital public relations to H&K’s clients spanning all services and sectors from consumer, and corporate to healthcare and others. As digital is more central to where conversations are happening and brands are living, we will continue to help companies achieve quantifiable results.’

The appointment follows a raft of changes to senior management at the agency following its merger with PSI in November and the subsequent resignation of global CEO Paul Taaffe last week.

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