Unless you’ve been in Outer Mongolia during the past two weeks, you
will know that R-JH, Sophie Wessex’s agency, has won a contract with
Rover to handle celebrity associations and consumer media.
She has even gone as far as posing for publicity shots with the cars at
the Frankfurt Motor show. Unless it’s Max Clifford, the media are not
generally interested in PR agency client wins, but R-JH’s success was
splashed across the press.
One detail most people seem to have missed, however, is that Wessex does
not drive a Rover. This is despite a leasing agreement between Rover and
the Royal Family, which means royals can drive cars from across the
Colleagues at her office wearily confirmed this week (’yes this is her
agency, but, no, that does not mean we do the PR for her.’) that the
Countess of Wessex does indeed now drive a sleek silver Saab, having
previously been a Rover driver.
Apparently the switch was effected as soon as the engagement to Teddy
was announced. Will she be persuaded to back the British brand once more
in view of her latest client win?