From Feedback - Are PR teams following online marketing rules?

- Yell's staff are consumers and entitled to opinions

I'm puzzled about the use of Yell as an example in this story ('Comms professionals told to rethink Twitter tactics',, 16 December). Just to clarify, we ran a recent internal competition as a fun way to launch our new consumer reviews on It has been reported (in the national press) our people were 'drafted in' to write reviews - not the case at all. As we then said on Twitter, our people are consumers too and perfectly entitled to write a genuine objective opinion on the quality of a local business or service. These are not examples of non-disclosure of paid-for promotions.

Demelza Fryer-Saxby

- Agencies do not know about consumer rights

It won't surprise me if during 2011 we see PR agencies breaching the Consumer Protection Regulations. I've spoken at events and conferences within the past two months where out of about 100 PR people only a handful even knew of its existence.

Stuart Bruce

- Does advertising really need to use PR?

Oh the irony ('Advertising Association appoints Fishburn Hedges to show benefit of ads',, 10 January). Advertisers need PR to demonstrate benefit and ROI.

Paul Keirnan

- We are all players in the marcoms game

Not an irony that's lost on us here at the Advertising Association ... but we'd also argue it's a campaign that the PR world should embrace. Showing why marketing comms matters is the name of the game here. PR is as much part of that conversation as any other marcoms discipline ...

Ian Barber

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