News of the murder of Britain’s best-loved detective sparked
wide-ranging media coverage.
A press conference, called by Macmillan to launch Colin Dexter’s last
Inspector Morse novel, spawned a wealth of news items, book reviews,
interviews and comment pieces, as well as a leader in the Sun, dubbing
Dexter ’one of the greatest living Englishmen’ (18/9).
Copy and visuals from the press conference appeared in the tabloids as
well as the broadsheets, and centred on Dexter’s motives for killing-off
the beer-quaffing, opera-loving detective, with many noting the
parallels between the TV character’s worsening diabetes and the author’s
own fading health.
Coverage was boosted by the opportune launch of an awareness campaign by
the British Diabetic Association, while further spice was added by a
spat between the Daily Telegraph and the Times, after the former leaked
the nature of his farewell before the conference. In terms of effective
PR, Macmillan had an open and shut case.
Evaluation supplied by Echo Research. Cuttings supplied by Broadcast
Monitoring Company. This article can also be found at