What The Papers Say: Death of Morse proves an open and shut case

News of the murder of Britain’s best-loved detective sparked wide-ranging media coverage.

News of the murder of Britain’s best-loved detective sparked

wide-ranging media coverage.



A press conference, called by Macmillan to launch Colin Dexter’s last

Inspector Morse novel, spawned a wealth of news items, book reviews,

interviews and comment pieces, as well as a leader in the Sun, dubbing

Dexter ’one of the greatest living Englishmen’ (18/9).



Copy and visuals from the press conference appeared in the tabloids as

well as the broadsheets, and centred on Dexter’s motives for killing-off

the beer-quaffing, opera-loving detective, with many noting the

parallels between the TV character’s worsening diabetes and the author’s

own fading health.



Coverage was boosted by the opportune launch of an awareness campaign by

the British Diabetic Association, while further spice was added by a

spat between the Daily Telegraph and the Times, after the former leaked

the nature of his farewell before the conference. In terms of effective

PR, Macmillan had an open and shut case.



Evaluation supplied by Echo Research. Cuttings supplied by Broadcast

Monitoring Company. This article can also be found at

www.echoResearch.com.



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