BORDER LINES: PRAGUE - EDS appoints Mmd to build brand

Global information services company EDS has appointed one of eastern Europe’s largest PR agencies, Mmd, to strengthen its brand in the Czech market (PR Week, 25 June). The campaign will focus on media relations in the national, business and IT press. ’We have hired Mmd as a specialist in this field to help us achieve these goals,’ said Florin Caloianu, managing director of EDS. EDS had global revenues of over pounds 10 billion in 1998, and its clients include the Czech army.

Global information services company EDS has appointed one of

eastern Europe’s largest PR agencies, Mmd, to strengthen its brand in

the Czech market (PR Week, 25 June). The campaign will focus on media

relations in the national, business and IT press. ’We have hired Mmd as

a specialist in this field to help us achieve these goals,’ said Florin

Caloianu, managing director of EDS. EDS had global revenues of over

pounds 10 billion in 1998, and its clients include the Czech army.



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