Incumbent agency Ogilvy PR has resigned from the Dell Computers
corporate PR account after only six months, because of a client conflict
with Dell’s arch rival Gateway. According to an Ogilvy source, Gateway
offered Ogilvy ’more aggressive regional ambitions’. As a result, Dell
has awarded the account to Benchmark Communications, after a four-way
pitch including Fleishman-Hillard, Hill and Knowlton and Newell PR.
Although the account is reportedly small in fee terms, it has strategic
importance because of the high profile of Hong Kong media.