BORDER LINES: GENEVA - APCO opens global trade practice

International public-affairs company APCO has opened a global trade practice in Geneva, appointing World Trade Organisation (WTO) ambassador John Weekes to lead it. It is the first major public affairs company to set up in Geneva, the capital of world trade policy. APCO has had Washington DC-based staff working on trade issues for some time, and is launching a dedicated practice to help clients negotiate the complexity of global trade. Weekes, who joins in November, is Canada’s ambassador to the WTO, and former chairman of the WTO General Council. He will work with a team of two in Geneva, with existing trade staff reporting to him.

International public-affairs company APCO has opened a global trade

practice in Geneva, appointing World Trade Organisation (WTO) ambassador

John Weekes to lead it. It is the first major public affairs company to

set up in Geneva, the capital of world trade policy. APCO has had

Washington DC-based staff working on trade issues for some time, and is

launching a dedicated practice to help clients negotiate the complexity

of global trade. Weekes, who joins in November, is Canada’s ambassador

to the WTO, and former chairman of the WTO General Council. He will work

with a team of two in Geneva, with existing trade staff reporting to

him.



’Trade negotiations can no longer just be left to governments.

Interested parties need to take an active role,’ said Weekes.



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