International public-affairs company APCO has opened a global trade
practice in Geneva, appointing World Trade Organisation (WTO) ambassador
John Weekes to lead it. It is the first major public affairs company to
set up in Geneva, the capital of world trade policy. APCO has had
Washington DC-based staff working on trade issues for some time, and is
launching a dedicated practice to help clients negotiate the complexity
of global trade. Weekes, who joins in November, is Canada’s ambassador
to the WTO, and former chairman of the WTO General Council. He will work
with a team of two in Geneva, with existing trade staff reporting to
’Trade negotiations can no longer just be left to governments.
Interested parties need to take an active role,’ said Weekes.