NICOSIA: Shandwick has terminated its relationship with its Gulf
region partner, International Public Relations, as part of its worldwide
In its place, Cyprus-based Action Public Relations has been appointed as
Shandwick’s sole affiliate in the Middle East and North Africa, with
effect from the beginning of October. It will provide Shandwick with
access to ten new markets in the Middle East and North Africa.
It is the final element of Shandwick’s ’hub strategy’ to establish
affiliates in growth regions. Others are based in Vienna, dealing with
central Europe, and Slovenia, for the former Yugoslavian states.
Lutz Meyer, managing director of Shandwick Europe, said: ’This was the
last step in our restructuring. All agencies whose contracts were
terminated were offered affiliation to Golin/Harris - our sister agency
in the Inter Public Group network. But I don’t know what IPR has
However, IPR CEO Mohammed Habis claimed his agency terminated the
affiliation, based on IPR’s focus on developing its own core clients.