INTERNATIONAL: Four pitch for Fox video in Germany

FRANKFURT: Twentieth Century Fox Home Entertainment (TCFHE) has drawn up a shortlist of four agencies to pitch for a consumer PR account to promote its rental and retail video business in Germany. They are Shandwick, PCM&W, Eckmann & Hohn and Master Media.

FRANKFURT: Twentieth Century Fox Home Entertainment (TCFHE) has

drawn up a shortlist of four agencies to pitch for a consumer PR account

to promote its rental and retail video business in Germany. They are

Shandwick, PCM&W, Eckmann & Hohn and Master Media.



Liz Broughton, director of publicity and promotions for TCFHE Europe,

said that the company’s policy was to appoint locally-based agencies for

individual markets.



Each agency will be given a film and asked to show how they would

promote it for its video release.



She said: ’Credentials we will be looking at are creativity, which will

play a major part, as well as energy and dynamism to achieve results in

a demanding business.’



TCFHE’s in-house German operation consists of one person covering trade

PR.



The pitches take place at the end of October, with a decision in

November.



The winner will get an initial one-year contract.



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