FRANKFURT: Twentieth Century Fox Home Entertainment (TCFHE) has
drawn up a shortlist of four agencies to pitch for a consumer PR account
to promote its rental and retail video business in Germany. They are
Shandwick, PCM&W, Eckmann & Hohn and Master Media.
Liz Broughton, director of publicity and promotions for TCFHE Europe,
said that the company’s policy was to appoint locally-based agencies for
Each agency will be given a film and asked to show how they would
promote it for its video release.
She said: ’Credentials we will be looking at are creativity, which will
play a major part, as well as energy and dynamism to achieve results in
a demanding business.’
TCFHE’s in-house German operation consists of one person covering trade
The pitches take place at the end of October, with a decision in
The winner will get an initial one-year contract.