BRUSSELS: Expanding UK energy firm Eastern Group has selected
European Strategy as its first public affairs agency in continental
The appointment comes after a competitive pitch against Citigate
Westminster and GPC. The agency will support Eastern’s European
expansion plans outside the UK, as electricity and gas markets on the
continent become increasingly deregulated.
The bulk of the work covers strategic advice, intelligence gathering and
profile-raising among EU institutions in Brussels. The brief will also
include government relations in eight key European countries.
European Strategy acting MD Matt Lambert will lead the account, liaising
with affiliates in markets outside Brussels. He will report to Eastern’s
public affairs head Rachael Reid, whose appointment two months ago
triggered the pitch.
The main political issue for Eastern on the continent is the European
Parliament’s electricity directive. This covers the deregulation of
electricity markets across the EU and is being implemented by national
Reid said: ’We recognise the central role that the European Commission
and Parliament play in the opening up of the electricity and gas markets
throughout the EU. We are keen to ensure that the institutions
understand our plans.’
European Strategy’s London-based sister agency, Westminster Strategy,
handles UK public affairs for Eastern’s parent company, Texas
Eastern’s UK public affairs agency is Citigate Westminster.
- Eastern has picked Grandfield to handle its UK financial and corporate
relations (PR Week, 6 August). Incumbent Citigate Dewe Rogerson
repitched alongside Fishburn Hedges and Hogarth.