NatWest hands net brief to Red

The Red Consultancy has picked up a six-figure fee account for NatWest, launching two new on-line services for the high street bank.

The Red Consultancy has picked up a six-figure fee account for

NatWest, launching two new on-line services for the high street

bank.



The agency will handle PR for the October launch of NatWest’s first

comprehensive on-line banking service for both business and private

customers - the most important part of the brief.



Red will also promote a new on-line presence for the bank’s Face to Face

financial literacy programme, an educational service which is used in

half the schools in England and Wales.



The work was won after a five-way pitch against agencies including

Firefly, Green Moon and Band and Brown.



Red will work alongside NatWest’s in-house PR team to promote the two

services across a range of media, including business, consumer,

technology and lifestyle.



Anthony Frost, deputy head of media relations, retail and commercial

businesses, at NatWest, said: ’The challenge is to make the services

sound interesting and stand out at a time when other banks have similar

services.’



The bank said the consultancy’s experience in e-commerce and web

technology, as well as the originality of its ideas, won it the

business.



The agency’s managing director, Lesley Brend, said the project would put

NatWest at the heart of the e-commerce revolution.



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