The Russell Hobbs consumer campaign will launch later this month. Cirkle currently handle the consumer PR for Russell Hobbs’ sister company Remington.
The campaign is set to drive reappraisal amongst key stakeholders by focusing on the new Allure range of kettles and toasters- using its design to position the brand as a ‘premium contender’ in the food preparation market. The remit will also include Russell Hobbs’ other kitchen ranges and George Foreman grills.
Yasmin Dunmore who joind the agency at the start of the month, will head Cirkle’s Life+Leisure division. She brings with her 15 years lifestyle brand experience including Coca Cola, Electrolux, Mumm, Comet and Miele,
Nikki McReynolds, UK marketing director for Russell Hobbs & Remington, said: ‘Cirkle won us over with their insightful, approach and strategic communications platform. The agency has already proved its creativity, energy and passion to us over the last few years with the outstanding results achieved for our Remington portfolio. We’re very much looking forward to working with them to help deliver our aggressive growth targets for both brands.’
Cirkle’s clients include GlaxoSmithKline (Lucozade, Ribena, Horlicks), PepsiCo (Walkers, Tropicana, Quaker), Premier Foods (Ambrosia, Branston, Hovis), Remington and Energizer as well as Clinton Cards.