This marks the first time Reckitt Benckiser has used an agency to handle this brief.
The Touch of Luxury range will be supported with Lexis PR working closely with Air Wick's other marketing agencies during the campaign. The activity will focus on building the membership of Air Wick's Fresher Homes Club, a consumer-facing reward scheme that already has more than 300,000 members.
Air Wick assistant brand manager, Louise Yankovic, said: ‘We are delighted to be working with Lexis PR on the Touch of Luxury campaign. They showed a clear understanding of our audience and our objectives as well as demonstrating creativity in their response to our brief.’