Sports specialist Hothouse PR has won a three-month project to
handle consumer PR for the first UK female-fronted sports show.
Sport Shack will be broadcast on ITV 2 at 10pm from 28 September.
The programme will aim to give a more glamorous and showbusiness slant
to the world of sport with an element of ’sauciness’ to attract both a
male and female audience.
The show will be presented by Trish Adudu, who has presented sport on
Channel 5, and Beverley Turner, who has presented basketball programme
NBA 99 on Saturday afternoons.
Gaby Jesson, formerly an associate director at Ketchum Life who set up
Hothouse in May, said she won the account through her contacts in the
group, Women in Sport, in which Adudu is a major player.
Aspects of the new show include the millennium man/woman task; testing
the personal attributes of celebrity sports stars, including how well
they perform at domestic chores; and putting the spotlight on sports
stars’ partners.
Jesson also has the account for the alternative to the Professional
Football Association Awards, ’The Footies’ which also try to bring a
showbusiness angle to awards which include the best player of the year.
