PUBLIC SECTOR: Tweed creates press role for MacMillan Trust

MacMillan Cancer Trust PR head Patricia Tweed has created the new role of senior press officer within the charity, having completed the first phase of her review of its communications strategy. Tweed says her plan is for the senior PRO to oversee the day-to-day running of the press office, bringing the total number of people in press and PR at the charity to nine. The move will allow Tweed to devote more of her time to PR strategy and new campaigns and initiatives. Tweed says her review of the public relations function will continue, and she is looking at implementing new ways of increasing the profile of the charity across the regions in coming months.

MacMillan Cancer Trust PR head Patricia Tweed has created the new

role of senior press officer within the charity, having completed the

first phase of her review of its communications strategy. Tweed says her

plan is for the senior PRO to oversee the day-to-day running of the

press office, bringing the total number of people in press and PR at the

charity to nine. The move will allow Tweed to devote more of her time to

PR strategy and new campaigns and initiatives. Tweed says her review of

the public relations function will continue, and she is looking at

implementing new ways of increasing the profile of the charity across

the regions in coming months.



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