Casio foresakes Jackie Cooper to take PR in-house

Casio, the consumer electronics firm, whose brands include watches G-Shock and Baby-G, has not renewed its contract with Jackie Cooper PR and is taking its PR in-house.

Casio, the consumer electronics firm, whose brands include watches

G-Shock and Baby-G, has not renewed its contract with Jackie Cooper PR

and is taking its PR in-house.



The move follows the appointment in July of Joanna Lee to head PR for

its watch division (PR Week, 9 July).



Lee says she contacted several agencies before the decision was made to

move in-house. Jackie Cooper had worked on the consumer PR brief for the

past two-years



Agencies will be hired on a contract basis in future. Lee has already

appointed fashion specialist Kim Blake PR, whose central London office

will act as a Casio showroom for stylists and consumer press.



Lee denied that the change in strategy came as a result of Casio’s first

reported losses in May since originally listing in 1970. She claimed

that waning demand for G-Shock watches worldwide had yet to affect the

UK market.



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