Europe’s most popular web site for business news and finance,
FT.com, is seeking its first PR manager for the UK and Europe.
The move is part of the continuing expansion of the internet offshoot of
the Financial Times, which last week announced that owner Pearson is
investing pounds 40 million to re-design and staff the web site.
In the past year the site has doubled its user base to 14 million. The
free service will be relaunched early next year.
According to marketing communications director Paul Waddington, the
appointment is part of an aggressive brand-building campaign.
’The new post will liaise with our existing PR agency Firefly and lead
this aggressive strategy,’ said Waddington. Firefly works principally on
a corporate and hi-tech product brief.
For the past 16 months, the PR function has been filled by Nancy
Prendergast on a freelance basis. Under the title marketing
communications consultant, she has been with FT.com since March 1998.
She leaves at the end of the month to join technology agency Gnash
Communications as a director.
’The change to full-time reflects that there is now more to do and added
responsibility,’ said Waddington.