The agency has managed Ginsters' trade PR and advertising for over three years and the addition of the consumer brief means Ginsters’ comms are now fully integrated.
The consumer activity will focus on driving awareness of the brand plus the communication of new product development and marketing campaigns.
Gemma Oakes, PR director at Mercieca, said winning the Ginsters account marked ‘a key step to continuing to build our consumer division'.
Meanwhile, Ginsters has signed a sponsorship deal with I AM PLAYR, the first-ever point of view (POV) computer football game.
Ginsters will be shirt sponsors of fictional football club River Park FC, and integrated into the I AM PLAYR storyline.
The deal is Ginsters’ first move into in-game advertising.