Hugh Milward, TLG’s director of political relations, said: ‘Although the majority of our work is non-public affairs, such was the growth in our political relations business in 2010 we felt it appropriate at the turn of the year to seek membership of the APPC.’
APPC member agencies are required to list their public affairs clients on a quarterly basis. The lists are then displayed publicly on the APPC register.
Amid the ongoing clamour for transparency in lobbying, other significant agencies have also signed up in the last year – namely Luther Pendragon and Quiller Consultants.
Bell Pottinger Public Affairs is the biggest and best-known of those agencies that still declines to join the APPC.
BPPA chairman Peter Bingle told PRWeek that TLG’s application did not increase the pressure on his agency. ‘No pressure,’ he said. ‘We aren't joining the APPC.’