TLG moves to join the Association of Political Consultants

TLG has applied to become a member of the Association of Professional Political Consultants, in a move which could increase pressure on remaining 'refusenik' lobbying agencies to sign up.

TLG moves to join APPC: MD Malcolm Gooderham
TLG moves to join APPC: MD Malcolm Gooderham
The agency, headed by founder and MD Malcolm Gooderham (pictured), has submitted its application more than four years after setting up shop in November 2007. The application is expected to be approved in a matter of weeks.
Hugh Milward, TLG’s director of political relations, said: ‘Although the majority of our work is non-public affairs, such was the growth in our political relations business in 2010 we felt it appropriate at the turn of the year to seek membership of the APPC.’
APPC member agencies are required to list their public affairs clients on a quarterly basis. The lists are then displayed publicly on the APPC register.
Amid the ongoing clamour for transparency in lobbying, other significant agencies have also signed up in the last year – namely Luther Pendragon and Quiller Consultants.
Bell Pottinger Public Affairs is the biggest and best-known of those agencies that still declines to join the APPC.
BPPA chairman Peter Bingle told PRWeek that TLG’s application did not increase the pressure on his agency. ‘No pressure,’ he said. ‘We aren't joining the APPC.’

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