British Cycling’s National Elite Road Race Championships are the biggest single day of racing on the British calendar. With national championships taking place across Europe on the same day the race attracts the very best of British riders from the international peloton with last year’s field including Emma Pooley, Nicole Cooke, and Tour de France riders Geraint Thomas and Mark Cavendish. The 2011 event will take place on Sunday 26 June.
Pelican’s team will also promote the Northern Rock Cyclone, which takes place over the same weekend. The weekend kicks off with the Leazes Criterium races in Newcastle’s Leazes Park on the evening of Friday 24 June.
Richard Truman, senior consultant at the Pelican said: 'This is an important national sporting event and our dedicated team is ideally placed to ensure it gets maximum profile both in traditional media and with a dedicated digital campaign.'