Y&R invests in Banner to gain a hi-tech edge

Young and Rubicam, the sixth largest global marketing services group, is planning to develop a separate international technology PR and marketing brand. US-based Y&R has acquired a majority stake in technology marketing group The Banner Corporation, which owns Banner PR, and will develop the brand separately from its existing PR agencies, Burson-Marsteller and Cohn and Wolfe.

Young and Rubicam, the sixth largest global marketing services

group, is planning to develop a separate international technology PR and

marketing brand. US-based Y&R has acquired a majority stake in

technology marketing group The Banner Corporation, which owns Banner PR,

and will develop the brand separately from its existing PR agencies,

Burson-Marsteller and Cohn and Wolfe.



Y&R has pledged to invest pounds 6 million in Banner over the next five

years.



The marketing agency already carries out US-based technology marketing

from its San Fransisco operation. Banner will work alongside the

technology division of Burson-Marsteller.



The Banner Corporation is one of the largest technology marketing

agencies within Europe with billings of pounds 22 million. Banner PR,

which employs 24 consultants was launched in 1995 by former Brodeur A

Plus directors Chris Corfield and Robert Hollier.



According to Corfield: ’Before today neither B-M nor Banner would have

appeared on a global hi-tech PR pitch list, our mission is to work

together to win those global accounts.’



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