Young and Rubicam, the sixth largest global marketing services
group, is planning to develop a separate international technology PR and
marketing brand. US-based Y&R has acquired a majority stake in
technology marketing group The Banner Corporation, which owns Banner PR,
and will develop the brand separately from its existing PR agencies,
Burson-Marsteller and Cohn and Wolfe.
Y&R has pledged to invest pounds 6 million in Banner over the next five
The marketing agency already carries out US-based technology marketing
from its San Fransisco operation. Banner will work alongside the
technology division of Burson-Marsteller.
The Banner Corporation is one of the largest technology marketing
agencies within Europe with billings of pounds 22 million. Banner PR,
which employs 24 consultants was launched in 1995 by former Brodeur A
Plus directors Chris Corfield and Robert Hollier.
According to Corfield: ’Before today neither B-M nor Banner would have
appeared on a global hi-tech PR pitch list, our mission is to work
together to win those global accounts.’