PRReport offers German foothold for Haymarket

PR Week’s owner Haymarket Publishing has set up a 50:50 joint venture with the publisher of Germany’s only weekly PR magazine, PRReport.

PR Week’s owner Haymarket Publishing has set up a 50:50 joint

venture with the publisher of Germany’s only weekly PR magazine,

PRReport.



The venture adds a third arm to Haymarket’s international PR publishing

network. PR Week was launched in the US in 1998, and Haymarket set up a

joint venture with the owners of Asian PR News in May this year.



A daily e-mailed PR news service in English is planned for January 2000,

and will provide subscribers with news from the Asian, US, UK and German

publications, as well as from a network of other correspondents around

the world.



Haymarket chairman Michael Heseltine said: ’Germany is the third largest

market for public relations worldwide after the US and UK, and is

growing rapidly. This is a great opportunity for Haymarket to invest in

the German PR market.’



PRReport, which will continue with its existing team in place including

editor Sebastian Vesper, has been published in Germany for 35 years.



Publisher Sebastian Lorff-Kossow said: ’In future, it will have a more

international flavour, a new, larger format and a much higher

circulation starting in January 2000. An increase in the number of

employees and a marketing offensive will accompany the joint venture.’



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