The Advertising Matters campaign is aimed at politicians, opinion formers, the industry and consumers, to help show the economic, cultural and social benefits of marketing communications.
Fishburn Hedges board director Guy Corbet said: ‘Research shows that the less people understand about how advertising and marketing communications work, the more suspicious they are of it.
‘We will help explain the role of advertising, how it operates and the value it delivers to the economy, culture and society through honest conversations with critics and friends alike.’
The two-year campaign will reach out to critics and help enable supporters to articulate the benefits the industry delivers.
Work will include helping establish Credos, a new industry-funded think tank, as an authoritative voice delivering analysis of the industry’s contribution.