Impartial observers will be bewildered by the coincidences
surrounding the IPR Young Communicator of the Year Award, which was
awarded to Stuart Yeardsley last week.
The IPR has over 6,000 members, who obviously come from all parts of the
UK. It is therefore surprising that several key figures involved in the
top junior PRO award come from the same small area of north-west
’There must be something in Cheshire water that has turned it into a PR
hot spot,’ says Ann Mealor, IPR marketing chief and native of Ellesmere
Port on the Wirral, a touch optimistically. She dismisses speculation
that IPR director-general Colin Farrington, also from Ellesmere Port,
and Yeardsley’s boss Mike Morgan, from nearby Runcorn, had any undue
influence in awarding the young hotshot - also from the Wirrall - his
trophy. Indeed Yeardsley, the youngest ever account director at the Red
Consultancy, has a fine PR pedigree. He has worked on the successful
launch of the Faberge fragrance Fusion, and he now works on clients
ranging from Microsoft to McDonald’s.