DIARY: Young gun blazes a trail from PR star-studded Cheshire to IPR heights

Impartial observers will be bewildered by the coincidences surrounding the IPR Young Communicator of the Year Award, which was awarded to Stuart Yeardsley last week.

Impartial observers will be bewildered by the coincidences

surrounding the IPR Young Communicator of the Year Award, which was

awarded to Stuart Yeardsley last week.



The IPR has over 6,000 members, who obviously come from all parts of the

UK. It is therefore surprising that several key figures involved in the

top junior PRO award come from the same small area of north-west

England.



’There must be something in Cheshire water that has turned it into a PR

hot spot,’ says Ann Mealor, IPR marketing chief and native of Ellesmere

Port on the Wirral, a touch optimistically. She dismisses speculation

that IPR director-general Colin Farrington, also from Ellesmere Port,

and Yeardsley’s boss Mike Morgan, from nearby Runcorn, had any undue

influence in awarding the young hotshot - also from the Wirrall - his

trophy. Indeed Yeardsley, the youngest ever account director at the Red

Consultancy, has a fine PR pedigree. He has worked on the successful

launch of the Faberge fragrance Fusion, and he now works on clients

ranging from Microsoft to McDonald’s.



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