Mathura was previously working on an international brief for Red Bull at PrettyGreen.
To support the new division, PrettyGreen has brought in Andy Vincent as account manager, who joins from online PR specialists Holler, with plans to build the team further over the coming months.
Mark Stringer, founder at Pretty Green, said:
‘I think every agency in this space is looking at its offering. If you don’t have digital expertise I think you’re at a disadvantage. We wanted a stronger and more dedicated digital offering that could work alongside the existing teams and more specifically the clients.’
Meanwhile, PrettyGreen has appointed Danielle Carter as senior account manager from Frank PR and Jess Pearn joins from Chandler Chicco as account executive.