As 2010 ended, PRWeek re-published a cross-section of the campaigns featured in the magazine throughout the year, inviting those who worked on them to reflect on what contributed to their success.
The ten PR campaigns featured here are split into the following three sections - Events, Voting and Research.
The ten PR campaigns we feature in the Campaigns Showcase are split into the following three sections. Live events continue to be a popular method of attracting public attention, and asking people to vote as part of a campaign was ubiquitous in a general election year. With economic factors still a concern, we also feature two campaigns that showed a good use of research underpinning creativity.