FD name to disappear after FTI Consulting rebrand

The brand name of FD, one of the City's best known and longest-standing agencies, is to change later in the year as it rebrands under parent FTI Consulting.

FD to rebrand: Charles Watson
FD to rebrand: Charles Watson

Financial Dynamics was created in 1987 and shorted its name to simply FD in 2007 to reflect its increased remit from pure financial PR.

The brand name the agency will trade under is currently unknown, but will be based around the FTI brand of its owner FTI Consulting.

The rebrand is expected to be complete by November 2010.

FTI announced that it will convert substantially all of its acquired firms to the FTI Consulting brand to reflect the breadth and international reach of its combined offering.

Jack Dunn, president and chief executive officer, said: ‘We believe one brand more powerfully represents the mission of our firm and enhances the ability of our professionals to provide total solutions to our clients from across a multitude of skill sets and capabilities from around the firm and around the world.

‘We also believe one brand strategy will enhance our brand recognition, especially in markets that are new to us and where brand is increasingly important in clients’ decision making.’

Before Christmas FD announced that Edward Reilly has been promoted to global chief executive officer and Geoffrey Pelham-Lane to the position of global president.

The pair assume their new duties from Charles Watson, who recently was appointed FD’s global chairman.

As global CEO, Reilly will assume leadership for the strategic communications segment and co-ordinate the continued integration of the segment within FTI Consulting globally.

Pelham-Lane will assume leadership responsibility for FD’s various businesses around the world and will oversee the development and growth of the segment’s global and diverse team of senior communications advisers.

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