FOCUS: Recruitment - From classroom to boardroom - As the PR industry grows in stature agencies can enjoy the luxury of an ever-increasing calibre of graduate. Stephanie France reports

It is perhaps ironic that the PR industry is promoting the profession to universities at a time when PR is one of the leading career options for students. But many believe the industry has failed to communicate the diversity of PR in the past, as well as challenging many of the myths that still abound, and there is still a lot of work to be done.

by STEPHANIE FRANCE

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