Singapore Tourism Board hires Lewis for UK and Ireland brief

The Singapore Tourism Board has appointed Lewis PR to handle its media relations programme in the UK and Ireland.

Lewis will advise on corporate and consumer campaigns as well as social media strategy as Singapore builds on its recent success hosting the Singapore Grand Prix.  
 
Paul Charles, chief operating officer at Lewis PR, said: 'The birth of new, boutique hotels as well as exciting, fresh restaurants and resorts will help Singapore shine in 2011 as it becomes a true destination for long-stay trips by business and leisure travellers. We are delighted to have been chosen to help bring Singapore alive this year.'
 
Eunice Yeo, area director for the Singapore Tourism Board, added: 'Singapore has undergone a major transformation over the past 18 months to become an inspirational destination for both tourism and lifestyle developments. Lewis PR has been appointed to re-invigorate our media campaign.'
 
Lewis' clients include COMO Hotels and Resorts, hotels.com, British Midland International (bmi), Maharajas' Express, Alila Hotels and Resorts, Seasons, Le Bristol Hotel Paris, Ampersand Travel and Exsus.

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