PHA Media appointed to promote new book by Brick Lane author
Monica Ali, whose first novel Brick Lane was shortlisted for the Man Booker Prize, has appointed PHA Media to help promote her upcoming book.
Ali’s new novel, Untold Story, is due to be published by Transworld in March.
Ali said: ‘I talked to a handful of PR companies and PHA Media came up with the best and most creative proposal, so they got the job to help publicise it.’
The novel is a ‘homage’ to Princess Diana, being about a fictional princess. The Daily Mail reported yesterday that negotiations for a film deal are already under way.
PHA Media’s celebrity department will be leading the campaign promoting the new novel across all media.
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