EDITORIAL: Tipping the work scales to overload

Neil Backwith, Countrywide Porter Novelli’s new chief executive, may have delighted his staff by signing up to the Working Time Directive (PR Week, 17 March), but the picture painted by this year’s Salary Survey indicates that such enlightened agencies must be few and far between.

Neil Backwith, Countrywide Porter Novelli’s new chief executive,

may have delighted his staff by signing up to the Working Time Directive

(PR Week, 17 March), but the picture painted by this year’s Salary

Survey indicates that such enlightened agencies must be few and far

between.



An alarming 74 per cent of respondents claim to be stressed, and long

working hours seem to be the rule. The British are characterised by

their grudging acceptance of the status quo, and the attitude towards

the disproportionately long working hours in this country is no

exception. But if this industry is to continue to not only attract, but

also nurture young talent and encourage maximum creativity, it is going

to have to structure its resources in such a way and, if necessary,

invest to reduce what is in danger of becoming an intolerable workload.



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