The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food – such as convenience, versatility, nutrition, 5 a day and sustainability for the environment – to those using digital media channels to access information.
It includes more than 80 recipes, as well as several video recipe demonstrations by Martin.
Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly, and we want to make it as easy as possible for consumers to learn about the benefits of canned food. The audience we communicate with now are using digital and social media more frequently – from silver surfers to parent bloggers. As a result, we have always tried to use digital content such as webcasts, podcasts, webchats and downloadable information to engage with consumers through channels including YouTube and our website. The iPhone app is another effective way to do this.'
The app features ingredient searches, nutritional data and a random recipe generator.