GWR Group has created a company, The Storm, to bid for the new West
Midlands analogue licence, to be advertised next month. The West
Midlands will be the 14th regional licence to be awarded and covers the
Birmingham, Wolverhampton and Coventry areas. GWR has co-opted Carlton’s
weather presenter for the region, Charlie Neil, and Warwickshire batsman
turned commentator Paul Smith to front Storm’s bid.