WASHINGTON, DC: Cohn and Wolfe’s Washington office is the centre of
a new agency-wide Hispanic outreach practice, the firm announced last
C&W has handed leadership of the practice to Armando Trull, who recently
worked on C&W’s census bureau account. Trull has 13 years’ experience
reporting and producing for television.
Trull expressed his interest in integrating ’Hispanic outreach’ into as
much of C&W’s client work as possible, given the rise in the community’s
purchasing power, estimated at over pounds 200 billion.
The practice has already worked for the Century Council, a body funded
by brewers to educate the public on responsible alcohol use, identified
as a major problem in the Hispanic community.
Trull is combing other Young and Rubicam agencies for staff and aims to
establish a practice with members spread across C&W’s US and