NEW YORK: Leading media evaluation firm Echo Group is opening
offices in the US and Asia. It brings to six the number of Echo offices
around the world, including a European network of offices in the UK,
Brussels, Paris and Stockholm.
Echo, which specialises in communications evaluation and media analysis
services, is Europe’s largest media researcher with pounds 4 million
annual turnover and more than 50 staff.
Jacqui Walford, Echo’s senior international vice-president, is moving
from heading the Brussels office to start up Echo in New York as
She will be joined on the US board of directors by Sandra Macleod, chief
executive of the entire group. The two non-executive directors are to be
Harold Burson, founder of Burson-Marsteller and Susan Restler,
vice-president of investment bank J P Morgan.
In Malaysia, the company has appointed Bashir Shariff as its
Shariff, head of local Palladium Consulting, is a former head of
corporate finance for Malaysian National Bank and the Malaysian
representative on the International Institute of Communication.
Macleod said the moves were the first phase in the company’s strategy
for global growth. Discussions are understood to be ongoing with
potential partners about a possible further opening in the Far East
later in the year.
’The US is a booming area of business and within three years I would not
be surprised to see the New York office grow to the same size as in the
UK,’ she said.
Clients in New York include Ericsson and IBM. In Malaysia Shariff is
tasked with generating new business.