INTERNATIONAL: Echo to begin global growth in US and Asia

NEW YORK: Leading media evaluation firm Echo Group is opening offices in the US and Asia. It brings to six the number of Echo offices around the world, including a European network of offices in the UK, Brussels, Paris and Stockholm.

NEW YORK: Leading media evaluation firm Echo Group is opening

offices in the US and Asia. It brings to six the number of Echo offices

around the world, including a European network of offices in the UK,

Brussels, Paris and Stockholm.



Echo, which specialises in communications evaluation and media analysis

services, is Europe’s largest media researcher with pounds 4 million

annual turnover and more than 50 staff.



Jacqui Walford, Echo’s senior international vice-president, is moving

from heading the Brussels office to start up Echo in New York as

operations director.



She will be joined on the US board of directors by Sandra Macleod, chief

executive of the entire group. The two non-executive directors are to be

Harold Burson, founder of Burson-Marsteller and Susan Restler,

vice-president of investment bank J P Morgan.



In Malaysia, the company has appointed Bashir Shariff as its

representative.



Shariff, head of local Palladium Consulting, is a former head of

corporate finance for Malaysian National Bank and the Malaysian

representative on the International Institute of Communication.



Macleod said the moves were the first phase in the company’s strategy

for global growth. Discussions are understood to be ongoing with

potential partners about a possible further opening in the Far East

later in the year.



’The US is a booming area of business and within three years I would not

be surprised to see the New York office grow to the same size as in the

UK,’ she said.



Clients in New York include Ericsson and IBM. In Malaysia Shariff is

tasked with generating new business.



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