Specialist music agency launches broadcast arm

Specialist music agency LD Publicity, whose clients include the Rolling Stones and Shania Twain, has formed a dedicated TV and radio promotions company called LD Promotions. The subsidiary will be headed by Tony Cooke, ex-TV promotions manager at Warner Music.

Specialist music agency LD Publicity, whose clients include the

Rolling Stones and Shania Twain, has formed a dedicated TV and radio

promotions company called LD Promotions. The subsidiary will be headed

by Tony Cooke, ex-TV promotions manager at Warner Music.



’He’s an enthusiastic, go-getting Mancunian who has built up a wide

network of contacts,’ LD Publicity director Claire Singers said.



LD Promotions is expected to benefit from the client list and experience

of parent company LD Publicity, which has been in the music PR business

since 1986. The subsidiary is expected to be turning over around pounds

500,000 within three years.



’We will have to be choosy about what we take on, you have to believe in

the acts, to see they have an angle in order to promote them

successfully,’ Singers said.



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