Politicsdirect.com is set to become the UK’s first public affairs
agency to offer live, on-line consultations.
The agency is launching its on-line product in three parts. In addition
to a routine information database with political profiles from the UK,
Europe and the US and a monitoring service with access to Government
press releases, the agency is establishing a live, on-line consultancy
The site - going live next Monday - includes an affiliation programme
for independent agencies around the world wishing to share clients
across borders. It also includes retail sales options on things like
political books from Amazon.co.uk, or Government publications through
the Crown Copyright Office.
The agency was founded six months ago by former Tory campaigner David
Beamer and ex-Labour students chief John Arnold, both of whom were staff
members at The Communication Group’s political division until last
The agency has provided straight public affairs advice through Arnold
for six months, with the revenue generated then invested in Beamer’s
They admit more cash is needed to finance investment, but Beamer and
Arnold insist they have no plans yet to go public. ’We are best able to
pioneer services as an independent,’ Beamer said.