Talk Loud PR has been appointed by Carlton Online, the internet arm
of the commercial TV broadcaster, to handle profile raising for the
channel’s consumer web sites.
The company, which was appointed by recommendation, was given a one-year
contract. It has also been charged with handling Carlton Online’s
Talk Loud PR MD Addie Churchill, who will be heading the four-strong
team, worked with Carlton Online MD Phil Rooke before he worked at
Talk Loud was consequently invited in for consultation when Carlton
Online decided to ramp up its PR activity, and the account was awarded
’It is always nice to be recommended. Our brief is to kick the Carlton
web site brands into touch and make sure that they gain the same
recognition as the TV station,’ Churchill said.
Carlton Online’s web sites include Popcorn.co.uk, the film news and
entertainment site and Jamba.co.uk, the trivia and gaming site.
The campaign will target both mainstream users and the business
community, and will involve screenings and evenings at internet cafes.
Churchill said the Popcorn site in particular has great potential to be
cited on film posters, for example.
’Talk Loud PR was chosen for its track record in the new media, youth
and entertainment fields,’ Rooke said.