The Red Consultancy, with which E.ON has worked since 2004, will continue to work with the company until the end of the year. It declined to repitch.
3 Monkeys has been asked to implement proactive PR campaigns, and will initially focus on supporting its Energy Fit campaign, which encourages consumers to reduce their energy bills.
3 Monkeys founder Angie Moxham will lead the team, reporting to Jag Kahlon, customer PR manager. The agency will work alongside the five-strong inhouse team.
E.ON UK director of brand and communications Jeremy Davies said: ‘We really need to move the debate on when it comes to energy and we’re confident 3 Monkeys will help our in-house team to do just that.’
Angie Moxham, Chief Monkey and founder of 3 Monkeys, said: ‘EON is committed to integration – something 3 Monkeys Communications is an avid proponent of. We’re really excited to be working with them and all their agencies.’
The Energy Fit campaign kicked off with a TV ad featuring Jim Broadbent and includes PR, direct marketing, social media and internal comms.