Reading Borough Council’s communications chief Carl Welham has
begun the hunt for a new second-in-command after losing former media
affairs manager Caroline Parsons to Cambridge-based agency Myriad. The
position involves managing the day-to-day activity of the council’s
two-strong media affairs team and executing proactive and reactive
communications strategies. The move comes at a time when Reading is
vying with a handful of other prospective towns to be granted city
status and has adopted the new model of cabinet-style local government.