Bowman to head Diageo’s social involvement PR

Diageo, whose brands include Burger King and Guinness, has appointedf a head of community involvement for the UK and Europe. She is Amanda Bowman, previously corporate community investment director at Business in the Community.

Diageo, whose brands include Burger King and Guinness, has

appointedf a head of community involvement for the UK and Europe. She is

Amanda Bowman, previously corporate community investment director at

Business in the Community.



Bowman’s initial focus will be on Diageo’s existing programme of

community involvement. She will also be responsible for the development

of community reporting through the company’s web site, diageo.com.



The community involvement programme includes initiatives affecting local

citizens, such as the Guinness Enterprise Centre, which tackles

unemployment in Dublin.



Diageo has allocated one per cent of its annual worldwide trading

profits to community involvement, a sum estimated to be pounds 18

million. Total profits over the last six months of 1999 rose to pounds

759 million.



Diaggeo is currently facing a boycott by Thalidomide UK over

compensation for victims of the drug. Guinness, which merged with Grand

Metropolitan in 1997 to form Diageo, had previously taken over

Distillers, the company which marketed Thalidomide. A compensation fund

set up in 1973 is now deemed to be inadequate.



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