Diageo, whose brands include Burger King and Guinness, has
appointedf a head of community involvement for the UK and Europe. She is
Amanda Bowman, previously corporate community investment director at
Business in the Community.
Bowman’s initial focus will be on Diageo’s existing programme of
community involvement. She will also be responsible for the development
of community reporting through the company’s web site, diageo.com.
The community involvement programme includes initiatives affecting local
citizens, such as the Guinness Enterprise Centre, which tackles
unemployment in Dublin.
Diageo has allocated one per cent of its annual worldwide trading
profits to community involvement, a sum estimated to be pounds 18
million. Total profits over the last six months of 1999 rose to pounds
Diaggeo is currently facing a boycott by Thalidomide UK over
compensation for victims of the drug. Guinness, which merged with Grand
Metropolitan in 1997 to form Diageo, had previously taken over
Distillers, the company which marketed Thalidomide. A compensation fund
set up in 1973 is now deemed to be inadequate.