The Conservative Party’s head of media, Amanda Platell, is boosting
the party’s PR operation ahead of the next general election, with the
appointment of up to five new press officers.
The move brings the central office media team to 14, with the party also
set to hire a further researcher for shadow chancellor Michael
Having selected most of its Parliamentary candidates for the election -
widely tipped for next spring - the party is shifting its PR focus to
regional news organisations in a bid for better coverage. The workload
of the new appointees will reflect that, a party spokesman said.
The Tories’ PR function was restructured last summer into three teams
covering economic, home and foreign affairs, under subject heads Ed
Young, Adam Newton and Jonathan French respectively. These three report
to assistant head of media Andrew Scadding.
Under the changes, former Sunday Express newspaper editor Platell
created a ’war-room’ in which subject-based press officers would act as
spokesmen for the relevant front-bench figure, within one of the three
Hague’s deputy press secretary Priti Patel, who left Smith Square last
month to join Shandwick public affairs, has not been replaced. Deputy
head of media Nick Wood handles relations with the Parliamentary lobby.