Mantra in Ernst and Young union

Media analysis company Mantra has re-invented itself as a full market intelligence provider, and has struck a deal to provide its services through Ernst and Young Consulting Netherlands in the first stage of a plan to become a global operator.

Media analysis company Mantra has re-invented itself as a full

market intelligence provider, and has struck a deal to provide its

services through Ernst and Young Consulting Netherlands in the first

stage of a plan to become a global operator.



The announcements were made on 22 March at an event at the Institute of

Directors to mark Mantra’s tenth birthday.



The company already offers market research and consultancy to clients on

an ad hoc basis, but has now formalised a new structure with five

divisions.



The umbrella company is MA Business Solutions Group, which is comprised

of Mantra International; marketing consultancy Mantra Consulting;

management consultancy MA Consultancy; MA Research; and MA Software.

Clients will be able to work with the divisions in any combination.



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