Media analysis company Mantra has re-invented itself as a full
market intelligence provider, and has struck a deal to provide its
services through Ernst and Young Consulting Netherlands in the first
stage of a plan to become a global operator.
The announcements were made on 22 March at an event at the Institute of
Directors to mark Mantra’s tenth birthday.
The company already offers market research and consultancy to clients on
an ad hoc basis, but has now formalised a new structure with five
The umbrella company is MA Business Solutions Group, which is comprised
of Mantra International; marketing consultancy Mantra Consulting;
management consultancy MA Consultancy; MA Research; and MA Software.
Clients will be able to work with the divisions in any combination.