PR practitioners in all sectors are working long hours, and 74 per
cent say they are suffering from stress, according to the PR Week/Media
Appointments Salary Survey 2000.
Of the 947 respondents surveyed - from the consultancy, in-house and
freelance sectors - 20 per cent said they were working between 45 and 50
hours a week, and a further 14 per cent work more than 50 hours a
A fifth also said they regularly worked at the weekends.
The average salary for a consultancy account director was pounds 33,842,
and pounds 19,938 for an account executive. In-house, the average salary
of a PR director was pounds 39,310, while PR managers in-house earned an
average of pounds 29,678.
The survey also showed that salaries are not the be-all and end-all for
practitioners. Among the other important motivating factors were
challenging work, working with a good team, company culture, and the
chance to fulfill their potential.The industry is also generous with
holiday allowance to make up for the hard work: the average respondent
had seven weeks’ holiday.