Solid proof that PR is an industry of workaholics

PR practitioners in all sectors are working long hours, and 74 per cent say they are suffering from stress, according to the PR Week/Media Appointments Salary Survey 2000.

PR practitioners in all sectors are working long hours, and 74 per

cent say they are suffering from stress, according to the PR Week/Media

Appointments Salary Survey 2000.



Of the 947 respondents surveyed - from the consultancy, in-house and

freelance sectors - 20 per cent said they were working between 45 and 50

hours a week, and a further 14 per cent work more than 50 hours a

week.



A fifth also said they regularly worked at the weekends.



The average salary for a consultancy account director was pounds 33,842,

and pounds 19,938 for an account executive. In-house, the average salary

of a PR director was pounds 39,310, while PR managers in-house earned an

average of pounds 29,678.



The survey also showed that salaries are not the be-all and end-all for

practitioners. Among the other important motivating factors were

challenging work, working with a good team, company culture, and the

chance to fulfill their potential.The industry is also generous with

holiday allowance to make up for the hard work: the average respondent

had seven weeks’ holiday.



Leader, p8.



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