Lynx PR consultant Andy Barker took a step back in time last week
when the agency undertook promotional work for the Northumberland
The trust was appealing to help buy thousands of acres of special
moorland from the local water company to manage and protect it.
The pro bono work came through previous tasks the agency had done for
the National Grid, which distributes electricity across the UK.
The campaign was to help raise funds for the trust to buy and manage the
Whitelee Moor. Situated on the English side of the border, it used to
play home to plundering Scots clansmen, but is now filled with some of
the country’s rarest bird and plant life.
A period Border Reiver costume was used for a photo-call with
environmentalist David Bellamy, but volunteers to wear the thick garment
were surprisingly thin on the ground.
Not only did Barker have to sweat it out in the summer heat, he was
completely exhausted from being up all night with his wife as she gave
birth to the couple’s first child.
But his devotion to duty won coverage from Radio Borders and the