DIARY: Directors give mixed signals about the role of PR

Company directors in the Midlands seem to have a love-hate relationship with PR.

Company directors in the Midlands seem to have a love-hate

relationship with PR.



According to a new survey by Halisman Taylor, more directors understand

PR than ever before, but at the same time they think practitioners are

either ignorant or lacking in action.



Of 2,500 companies quizzed through the Institute of Directors’ regional

database, 88 per cent of companies agree that PR ’plays a vital role in

their business’.



Directors think that, while PR is difficult to evaluate, it has become

more accountable. However, respondents also said that practitioners

lacked understanding of businesses they worked for, had poor budgetary

control and failed to be proactive.



’The pitfalls of PR is that there are no guarantees,’ said one

director.



Another added: ’All PR companies offer the same solution so it is hard

to choose between them.’



Chairman Patzi Haslimann commented: ’They are such contradictory answers

- but even those that say negative things give a lot of credence to PR.’



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