Company directors in the Midlands seem to have a love-hate
relationship with PR.
According to a new survey by Halisman Taylor, more directors understand
PR than ever before, but at the same time they think practitioners are
either ignorant or lacking in action.
Of 2,500 companies quizzed through the Institute of Directors’ regional
database, 88 per cent of companies agree that PR ’plays a vital role in
Directors think that, while PR is difficult to evaluate, it has become
more accountable. However, respondents also said that practitioners
lacked understanding of businesses they worked for, had poor budgetary
control and failed to be proactive.
’The pitfalls of PR is that there are no guarantees,’ said one
Another added: ’All PR companies offer the same solution so it is hard
to choose between them.’
Chairman Patzi Haslimann commented: ’They are such contradictory answers
- but even those that say negative things give a lot of credence to PR.’