Keen amateur photographer Fraser Butters, managing director of
Harvard Centro, is looking forward to meeting famous photographer David
Bailey next week.
Bailey, who had a retrospective at London’s Barbican art complex
recently, has been persuaded to endorse colour printers made by Lexmark,
a new client of Harvard PR.
As part of a pounds 1 million marketing initiative, Bailey will feature
in a nationwide advertising and PR campaign breaking this month.
The advertising will feature framed images of Bailey himself carrying
the strapline: ’Output so good you could frame it and call it a David
The agency has been briefed to promote the photographer’s endorsement in
a broad consumer campaign, targeting the national media.
Butters will be meeting Bailey next week to run over the events and
promotions that the agency plans.
But although he’s a keen family photographer, he swears he won’t turn up
brandishing his own work.
’I don’t think I will be showing him my snaps as it could be a bit
embarrassing,’ explains Butters, delicately.