EDITORIAL: Strategic advice will save lobbying

Ludgate public affairs’ decision to do away with charging for its parliamentary monitoring is a brave, but prescient step.

Ludgate public affairs’ decision to do away with charging for its

parliamentary monitoring is a brave, but prescient step.



In a world where internet surfers can not only access Hansard at the

touch of a key but have one-to-one on-line chats with their MPs, it

seems unlikely that lobbying firms will be able to survive financially

by charging for packaging public political information.



The future of public affairs consultancy lies rather in strategic

political advice, using the inside knowledge and understanding of the

political process built up by experienced consultants. Not only is this

a more financially viable option for agencies, it is also a justifiable

expense for clients. Strategic political advice is not something that

can be accessed on the internet or in a public library.



Concentrating on what consultancies do best should also protect them

from criticism of charging for publicly available information of the

sort levelled during his evidence to the Neill Committee by ex-lobbyist

Derek Draper.



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