More than anything, this cross-section of PR campaigns demonstrates how well you all mirror the news agenda and the prevailing mood of the nation in the work you create. In a general election year, it is no surprise that you offered the British public so many opportunities to express their opinions - on everything from the attractiveness of people's faces to the crisp bags that reflected their political allegiances.
The parlous state of the economy and nostalgia for seemingly simpler times were clear influences, resulting in a campaign that turned a nappy rash cream into a cult skincare purchase, and one that relaunched those Crispy Pancakes on which some of us lived as students.
We're reminded of quite how much the British public loves a televised talent show thanks to Brando's X Factor-style Christmas event at Gatwick last year. Continuing the theme of improving our often grisly experiences of airports, Mischief brought us the clever idea of leaving philosopher Alain de Botton at Heathrow for a week and then turning his musings into a book.
We've split the ten campaigns featured into three sections to give you some inspiration for your early 2011 work. There are plenty of ideas on running a campaign involving voting, a couple of great events, plus two campaigns that relied on savvy use of consumer research well before anyone thought about tactics.
We wish you a very Happy Christmas and productive New Year.
